FareX empowers STORES to immediately move any inventories, including close-outs, at full retail price by respecting what shoppers and sellers value. This system creates a common currency between stores/sellers and newly acquired shoppers that is dynamically determined at one specific moment in time.

• STORES can use a blend of cash+retail price goods for acquiring advertising that improves on Facebook, Google, and Amazon.

• SHOPPERS use a blend of cash+human currency, based on permissions and engagement, in a “give-to-get” system that improves on the conventional discount-selling model.

• A PRODUCT SHOWCASE (Shopify “Catalog”) features the STOREs’/sellers’ goods, which would normally be discounted, to a new demographic of highly relevant shoppers. This creates a self-curating catalog of products that drives those new shoppers to stores for fulfillment.

Selling goods at deep discounts to generate cash to buy full-price advertising is inefficient and costly at every level. The cash+goods dynamic ratio for ad buys enables Shopify to control upfront cash margins by retaining ad spending that currently goes to Google and Amazon.

The FareX system weighs four specific exchange mediums, at one distinct point in time, to make a goods-to-cash ratio offer to the STORE/seller:

1. Store’s/Seller’s retail goods.

2. Cash. 

3. Members/shoppers’ permissions to engage, as well as relevant consumer experience and interaction with related products.

4. Human/Member currency, which comprises Shopify store shopper’s engagement and potential value relative to this one store/seller, at this one point in time.

5. Store’s/Seller’s retail goods are acquired by a newly distinguished group of shoppers who are willingly accessing the store to redeem.

THE DYNAMIC BLEND: The patent-supported FareX model below assumes that the store/seller has previously been spending $100k in cash for their Amazon and Facebook ad buys. The system dynamically determines the goods-to-cash ratio/blend that enables the store/seller to buy $100k in ad space by liquidating products through an incentivized member redemption/rewards catalog.

The FareX dynamic blend is uniquely driven by a patent-pending algorithm that facilitates the determinations of the store/seller’s ad buys, as shown above. This algorithm specifically illustrates how the variables (“V” within the algorithm) created for Shopify represent distinction and value in the marketplace.

This algorithm is available for review exclusively on your request.

A model of how FareX enables All products to reach new shoppers at full retail

In this example, Shopify store Gymshark wants to market the new sports shirt style 1501.
By liquidating sports shirt style SKU 1401 with 1000 pieces at a full retail price of $50 each, Gymshark places an advertising request to Shopify that before required $167K in cash to Facebook, Google, or Amazon. A requested blend using 100% inventory of style 1401, to target popular TikTok members with athletic interests, a determined 40% Cash-60% Goods is offered.

Net Benefits

BENEFITS TO STORES:

• Maintain full brand integrity, by eliminating the need to ever discount off retail price

• Sell any inventory on-demand, driving faster inventory turnover, measurably.

• Attract ideal consumers, unaware of your store, to become actual (purchasing) shoppers.

• Gain exclusive, transparent daily access and store downloads from partners’ members.

• Enjoy mass access to worldwide partner members, such as TikTok, once requiring Amazon and Facebook to reach millions.

• Motivate a new demographic of shoppers to post popular media with product (partner site).

• Discover top advocates/media, (i.e. TikTok sports views re GymShark) for campaigns.

• Transform every dollar of unsold goods into immediate retail “sales”, buying marketing.

BENEFITs TO PARTNERS:

• Access the only self-funding showcase/catalog of Shopify stores’ products to reward members, at no cost.

• Motivate increased member value (i.e. TikTok “views”), with newsworthy compensation.

• Use this “engagement compensation”/currency, to redeem/buy at Stores (via catalog).

• Enable the industry’s highest rewards for Shopify ad engagement, and/or partner valued actions.

• Create the potential of Shopify sharing cash earning, plus fully funded store products.

• Grow membership and engagement by respecting and compensating member value.

BENEFITs TO SHOPPERS:

• Gain control over one’s personal value to Stores for the very real impact a shopper creates.

• Say “yes” to earn “Personal Engagement Credit” for degrees of willingness to engage.

• Earn at distinct rates, as you get views, respond, go to stores/downloads, etc.

• Discover uniquely targeted opportunities from your value, for premium store products.

• Gain the best store opportunities, including 100% credit for goods, with value to stores.

  • (i.e. Confirmed Athletes from views, purchases, etc., get goods at GymShark exclusively offered first and/or at 100% “personal credit” vs 20/80 cash/credit%).

• Partners’ members may benefit also from stores rewarding/using advocacy media.

BENEFITs TO SHOPIFY:

• Create a new revenue source of newly migrated ad cash moved from Facebook, Amazon, etc.

• Migrate sellers seeking a provider who concretely affects their integrity and growth.

• Shopify gains an organically consumer-curated showcase/catalog for stores’ products.

• Provide a more effective marketing system to stores than Facebook.

This 2013 inception site has intentionally limited functionality and is NOT mobile-optimized. It was constructed only for presentation purposes in support of the 2012 invention and is best viewed in a desktop environment.

IP Assets

Up to 25 live patents featured at (CPG.media) with over 70 associated applications across 8 growing IP families in interactive commerce and media. It is reasonable to expect at least 40 patents overall from these assets and the extensive early specifications teaching system and methods yet to claim and develop. FareX is supported by 9 patents, 40 directly related filings, and 857 pages of specification.

Shopify in no way, infringes our intellectual property nor is this in any way an allegation of unlicensed use of any kind.

The following is listed by relevance to this Shopify support page:

2011

First FareX filing

35 applications to present.
A 3-prong retail marketing system that unites liquidation/inventory + marketing access to members + value sharing/rewards, to enable one-click liquidation of inventories at full wholesale; the richest consumer rewards system to-date; and a transformative advertising exchange enabling dynamic cash+goods blend ad buying based on consumer interest…retail price based “product price integrity” protecting redemptions, primary.

Consumers transparently and granularly control their experience and the value they realize from their willing level of engagement and permitted use of their information/media; sellers find new value in reaching those consumers, with media and their products, while eliminating returns and buy-backs by migrating marketing resources (to Shopify).

2013

The FareX Presentation Site

This demo site was built in 2013 for illustrative purposes and remains available for review on a development server. Not all features of the site are operational as it was strictly a presentational support site only and it is best viewed in a desktop environment.

2000

“Shop by Profile”

9 supportive patents (2000 to present); 2 families relevant to 2028.
The first social context (names) ad creation network. Shop by Profile remains extremely relevant to the top social networks and leverage/partnership for Shopify to grow store (Shopify) access to consumers, for example, as marketing that is generated to one user featuring at least one other user of determined interest.
i.e. Social network “likes”, retargeted user video, ads in newsfeeds, and other essential social-context marketing products.