farex & shopify store scenario

Eyeglass Seller “GlassWear” has their new Ray-Ban “B4” arriving and would like to quickly sell their remaining inventory of 200 pairs of Ray-Ban style “B3”, which retail at $100.

• This Seller would normally discount the B3 item to sell faster and use the cash to exit the Shopify ecosystem by committing cash through Facebook and/or Google to promote the new, incoming “B4” style.

• Seller submits, instead these two 100 pair to Shopify's new (“S-Change”) program and system Catalog

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We suggest that FareXchange at Shopify would:

• Enable full retail price sale of inventories with a single seller “yes” click;                  

• Deliver a pioneering retail price-only inventory liquidation system, while growing Seller and Shopify margins on current sales, all entirely within Shopify’s ecosystem.

• Organically create more effective marketing products and engagement, migrating seller marketing cash to Shopify at full industry-rates, growing reach & bottom lines.

• Generate proprietary categories of bottom-line earning for all sides, including Shopify.

• Create a transformative multi-medium currency, managed dynamically by one system.

• Provide Shopify with full earning control from verifiably new/additional transactions.

• Establish the first consumer preference sampling system, transparently eliciting and motivating responses to seller & externally purchased marketer questions, in minutes.

• Enable consumers to have granular control over their experience with sellers and marketing, both in how they receive and are featured within sponsored media.

• Foster and distinguish new seller-specific interest demographics, willingly monetized as sources of feedback, targeting, future sales and advocacy for sellers.

•  Create the new human value currency of willingness and engagement, as each Shopify customer and item amplify mutual value,  at 3 system-enabled points in time.

• Generate the richest consumer “reward” system in retail, generating new revenue from engagement and permissions, with no cost to Shopify to compensate members.

• Support FareX and ongoing system growth with solid IP/patents (2000 & ongoing).

As a willingly-engaged wireless/smartphone system, FareXchange can enable favorably received Shopify daily notifications and marketing thresholds of engagement across wireless providers. It can conduct real-time consumer sampling, beyond Shopify buyers, for sellers and marketers, facilitating enhanced reach for potential partners like Facebook/Instagram, Walmart, Comcast, Spectrum, Altice, Verizon, and more. 

FareXchange is supported by IP dating back to 2000

Inclusive of FareXchange is 6 open families (25 patents) that date from 2011 to present, as well as the foundational “Shop by Profile” system introduced in 2000 with assets relevant to 2030.

In 2013, we created a FareXchange test experience to illustrate our claims. See it here.